MERASON

According to the motto "less is more", Merason products are designed and created with one goal in mind: the purest musical reproduction possible. No shuffling through complicated menus or deciphering technical jargon, just pure music. That's what Merason products are for.

DANIEL FRAUCHIGER
FOUNDER AND MANAGING DIRECTOR

Life often takes winding paths: When Daniel Frauchiger completed his training as a mechanic in 1986, he had no idea that some 30 years later he would lay the foundation for the success story of high-end Merason brand products by founding niedal audio lab ag. Even as a child and teenager, Daniel was fascinated by audio reproduction technology. In the following years, he occupied himself with loudspeaker construction in his spare time and bought his first "real" system shortly after completing his vocational apprenticeship. Much later, at the age of 45, Daniel turned to audio engineering because he didn't understand why digital audio reproduction still couldn't keep up with analog when it came to musicality and emotion. He set out to find someone who had designed a promising circuit for digital-to-analog conversion. Together they further developed the circuit until Daniel was satisfied with the result and could henceforth enjoy high-resolution digital music alongside vinyl and audio tape. Thus the first product from Purson, now Merason, - the DAC1 - was born. It is constantly being developed further with great success. Later, the Merason frerot with an optional external power supply was added, offering a musical experience at an entry-level price. Meanwhile, four internal and four external employees are working on the further development of niedal audio lab to make you, dear music lover, happy, relaxed and satisfied.