Kubala-Sosna Persuasion Power Cables

Power is the foundation every other signal sits on. A clean, low-impedance feed from the wall to the component lets the rest of the system do its job without fighting noise the listener never asked for. A K-S power cord is not a tone control — it is the absence of distortion the listener stops noticing once it is in. The line offers PC1 at every tier with connector options spanning 15A and 20A IEC for North America, Schuko and UK for international and audiophile-import installations, and 30A connectors at the Emotion tier and above for the statement amplifiers that need them. Same OptimiZ architecture as the signal cables — the system's coherence holds across the loom.

Persuasion is the mid-OptimiZ sweet spot. It does not introduce new product types; it executes the existing complement at a higher level. The build is more demanding, the materials more refined. This is where the line stops feeling like a starting point and starts feeling like a destination — listeners often stay here for years. The right customer is the listener with a fully sorted system who knows the cables are doing real work and wants the OptimiZ architecture without crossing into the Fascination price step.

Persuasion as the power cord is what a settled reference system runs at the wall — the cord that lets the rest of the loom's improvements register. Connector choice maps to the component: 15A IEC for the broad universe of source components and most integrateds, 20A IEC for the higher-current chassis that specify it, Schuko or UK for European-built gear. Persuasion's payoff is most audible on the components that already do their job well — a serious DAC, a real integrated, a clean preamp — where the listener has spent the budget on what is in the chassis and the power feed has been left untouched. This is where that gap closes.

Series: OptimiZ™

Architecture: RevolutionZ™

Configuration options: PC1 (single power cord)

Termination options: 15A IEC / 20A IEC / Schuko / UK

Length range: 1.0m to 5.0m in 0.5m increments; 6m to 15m in 1m increments

Pricing formula: First-meter price plus per-additional-meter rate

Made in USA — Kubala-Sosna Research, East Hanover, NJ

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